BCD Travel, the world’s third-largest corporate travel agency, will be offering its clients the opportunity to receive TripIt itineraries when they book their business travel. BCD will use the TripIt API to seamlessly transmit client bookings directly into TripIt, and, best of all, to keep those itineraries up to date as travel plans change. Thousands of travelers from companies that use BCD Travel – companies like Deloitte, SAP, Siemens, Procter & Gamble, Time Warner, Pepsico, and countless others – are already using TripIt by forwarding their booking confirmations to plans@tripit.com. Now, BCD will make it easier and better than ever for its travelers to enjoy the benefits of TripIt, by integrating directly with us.

Great showcase example of the API as a leveraged distribution channel. Opening an API for the developer community is smart, but don't forget about appealing to the business community as well. BCD is a massive company and represents a whole new channel for TripIt.